Hi, I'm Becca.

I'm a software engineer, engineering leader, writer, and researcher. I write to help people in tech feel seen.

After about ten years in the tech industry, I have become really curious not just about technology, but about people. I'm still trying to figure out where this is going, but lately I have been researching what the language on tech company careers pages says about the industry and the people who run it, and what the economics of knitting can tell us about the creator economy.

About my work Find me on Substack

Projects

Here is some of the most recent work I have done, professionally and otherwise.

The Closing Window

How has finding an audience changed for knitting and crochet designers? A study of 3,130 designers using Ravelry data and archived pages.

Research & Data Storytelling · 2026

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The Language of Work

I collected a quarter century of tech company careers pages to see how the pitch to workers changes when the job market does.

Research & Data Storytelling · 2026

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Hive-ly

I led engineering for a platform that helped people document problems at work and find resources and advocates who could help.

Platform & Advocacy Tech · 2026

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Data Visualization, Victory, and the Main Thread

Why do big charts make the rest of a web application slow? My Formidable Fellowship research into SVG, Canvas, OffscreenCanvas, and Victory.

Research & Data Visualization · 2021

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Featured Essays

I write about the tech industry, work in general, knitting, other things that are interesting to me. You can find more of my writing on Performance Anxiety.